10 Reasons Why Women Make The Best Founders in D2C 🛍️ - Empowering Women founded startups
Read more about the first ladies of D2C, why they are ruling the market & how their businesses are everything brands strive to be.
Kaleidoscope by Klub explores the dynamics of finance, investment, and the direct-to-consumer (D2C) landscape, shedding light on inspiring women founders who have pioneered the industry. In a world where the entrepreneurial journey favors men, statistics reveal that 28% of all unicorns in India are women-founded startups, providing a ray of hope for aspiring women entrepreneurs. According to Shiprocket and Instamojo, the rise of women-owned small businesses and D2C merchants is significant, with over 500,000 women leading the way. This article celebrates the traits that make women the driving force behind the success of D2C businesses.
Tl;dr - Women founders exhibit grit and customer engagement, making them pioneers in social commerce. Learn from these ten women-led startups and embrace the 'naari-shakti' in D2C.
1. Age is Just a Number:
Falguni Nayar, the visionary founder of Nykaa, defied age limits, proving that women can build unicorns at any stage of life. Her story is a testament to the strength of women founded startups, contributing to the diversification of the beauty industry.
2. Collaboration and Care Economy:
Dolly Kumar, the force behind GAIA, showcases the collaborative nature of women entrepreneurs, especially in the care economy. Her commitment to nutrition and wellness emphasises the strength of women balancing multiple roles.
3. Empathy Marketing Prowess:
Rashi Narang, founder of Heads Up For Tails, demonstrates how empathy for living beings can scale to great heights. Her venture not only emphasises the love for pets but also highlights the potential of women-founded startups in the D2C industry.
4. Women have a huge appetite for risk:
Vineeta Singh's journey from Fab Bag to SUGAR Cosmetics exemplifies women's risk-taking aptitude. Women founded startups like SUGAR Cosmetics redefine beauty standards, catering to the dynamic lifestyles of women on the go.
5. Early Start for Lasting Impact:
Shuchi Pandya's early foray into entrepreneurship with Pipa.Bella signifies the importance of starting early. Women founded startups like Pipa.Bella redefine the jewellery industry, reflecting the evolving preferences of new-age women.
6. They know the problems and innovate for women like themselves:
Ayushi Gudwani, the leader behind Fable Street, creates a niche by understanding the problems faced by women. Fable Street's commitment to style and comfort showcases the innovative spirit of women founders in the startup ecosystem.
7. In the process of solving problems for themselves:
Malika Datt Sadani's venture, The Moms Co., addresses the unique needs of mothers, proving that women founded startups can bring innovation to traditionally underserved markets. Motherhood becomes a source of strength and inspiration for entrepreneurial endeavours.
8. They truly ‘Make In India’ for the world:
Uma and Kalpana Jha of JhaJi Store exemplify the 'Make In India' spirit, showcasing that women-founded startups can thrive beyond urban landscapes. Their commitment to preserving authenticity contributes to employment generation and girl child education.
9. They don’t follow trends, they create them:
Apeksha Jain's journey with The Gourmet Jar emphasises the importance of trusting instincts. Women-founded startups like The Gourmet Jar set trends by trusting their creativity and instincts, reshaping the market with innovative products.
10. They do just the right amount of multi-tasking and they adapt quickly:
Aastha Almast, co-founder of The New Shop, exemplifies effective multi-tasking in the D2C landscape. Women founded startups like The New Shop adapt quickly to market challenges, showcasing resilience and leadership in the face of adversity.
Conclusion
The article invites readers to join the Klub in celebrating and supporting women founded startups, taking steps towards a more inclusive and diverse entrepreneurial landscape.
The article invites readers to join the Klub in celebrating and supporting women founded startups, taking steps towards a more inclusive and diverse entrepreneurial landscape. Join the klub today 🚀
