20 Independence Day sales hacks every brand should know in 2024

The festive season is officially in full swing in India—kitchens are filled with the aroma of seasonal treats, and we're busy curating the perfect gifts for family and friends, from the latest gadgets to thoughtful, personalised presents. 

With Independence Day, Rakshabandhan, Janmashtami and a host of other celebrations (Festive season sales 2024 calendar: Click here) around the corner  - founders are excited to gearing up for a surge in consumer demand and a season of soaring sales. To simplify it for start ups & D2C businesses, we’ve broken down everything you need to plan for the upcoming seasonal sales across four key sectors: electronics, fashion, beauty, and cloud kitchens. Expect detailed insights and actionable growth strategies tailored to each category to help you maximise your sales potential this festive season sales.

Electronics:

The sector has always been a frontrunner during the festive season sales, and this Independence Day India is no different!

• Highlight festive discounts: In the last season, 81% Indians intended to increase their online spending, with electronics topping the shopping cart. Get ahead of the curve by offering enticing discounts on popular electronics like smartphones, laptops, and smart home devices before the busy holiday season kicks off.
  
• Bundle offers: Make shopping easier and more appealing with bundle offers. Pair a smartphone with a smartwatch or a laptop with accessories to add value and encourage customers to spend a bit more.

• Leverage product reviews: Nearly 91% of shoppers read online reviews before making a purchase. Highlighting positive reviews and ratings in your marketing can enhance credibility and help potential buyers feel confident about their choices.
  
• Promote festive-specific tech: Cater to the season’s needs by spotlighting tech that enhances holiday experiences. Think home entertainment systems for Diwali celebrations or kitchen gadgets perfect for holiday cooking.
  
• Engage in flash sales: Create a buzz with limited-time flash sales during key shopping days. This strategy can ramp up excitement and drive sales, with some reports showing revenue boosts of up to 35% during these high-energy promotions.

Fashion:

Independence Day India is the ideal moment for Indian brands to take pride in their roots and showcase them on a global stage—and Klub is the perfect partner to help you make that leap. From getting your products listed on international marketplaces to sorting out logistical hurdles, legal intricacies, and even storage and warehousing, we've got your back every step of the way. So why just celebrate India when you can share its essence with the world? With Klub, taking your brand global is not just a dream—it’s a plan.

• Launch a festive collection: Roll out a special festive collection featuring vibrant colours and ethnic designs inspired by the Indian flag. What characterises fashion is its urge to innovate - spur innovation in your collection with patriotic hues and themes to capture the festive spirit.
  
• Influencer collaborations: Piggyback on the trust that your audience has in influencers to showcase festive collections. With 69% of consumers relying on influencer recommendations for fashion purchases, this can significantly boost brand visibility.

• Offer customisation: Allow customers to customise their outfits with options like monogramming or choosing colour combinations. 80% of consumers say they're more likely to purchase from a brand that offers customised experiences, also helping with reduced return rates.
  
• Create Independence Day lookbooks: Develop lookbooks featuring outfits that are perfect for Independence Day India celebrations. Show how to style your collection for both patriotic parades and festive parties to inspire customers and encourage them to purchase complete outfits.
  
• Utilise social media ads: With 37% of people purchasing based on what they see on social media, targeted ads on platforms like Instagram and Facebook can effectively broaden your audience and boost sales.

Beauty: 

August’s festive buzz is more than just a time for celebrations—it’s a golden opportunity for beauty brands to shine, both at home and on the global stage.  Today, beauty is on an upward trajectory across all categories. It has proven to be resilient amid global economic crises and in a turbulent macroeconomic environment. Beauty is now an industry that many people, from top-tier financiers to A-list celebrities, want to be a part of—and with good reason. With the beauty market set to hit around $580 billion by 2027, growing at an impressive 6 percent annually, now is the time to ride the wave and make your mark.

• Festive gift sets: Package your beauty products in festive-themed boxes and create exclusive gift sets that are as ready to gift as they are to grab, that’s what consumers are looking for this festive season sales.

• Loyalty programs: Show some festive love to your regulars with loyalty points or exclusive discounts. When you reward your best customers, they stick around—more than 83% of consumers are swayed to make repeat purchases when they’re part of a loyalty program, making it a smart way to boost your sales.
  
• Video tutorials: Lights, camera, glam! Publish makeup and skincare tutorials tailored for festive looks. With videos making up 90% of online traffic, these tutorials aren’t just beauty tips—they’re a prime way to spotlight your products.

• Free samples: Include free samples with every purchase to encourage future buys. 68% of consumers are more likely to purchase a full-sized product after trying a sample.
  
• Limited-time offers: Create urgency with limited-time offers on best-selling products. If there’s one thing brick-and-mortar stores have taught us, it’s that customers are willing to go to great lengths to secure deals- queuing up for hours, sacrificing sleep, etc.

Cloud kitchens:

The festive period is a crucial time for cloud kitchens, with a surge in demand for special holiday meals. This is your moment to shine with creative and strategic offerings.

• Festive menus: For Independence Day India, spice up your offerings with a tri-coloured menu to celebrate the occasion with vibrant, patriotic flair. Limited-time menus have a way of drawing in customers who are craving those special holiday treats, so why not give them something to celebrate?

• Combo deals: Mix and match with combo deals that pair your most popular dishes with drinks or desserts. Not only do combos add extra value for your customers, but they also give your average order value a tasty boost—perfect for the festive rush.
  
• Optimise delivery: In the fast-paced world of cloud kitchens, speed and reliability are crucial. When the orders start pouring in, your delivery game needs to be on point. Partner up with reliable delivery services to ensure your dishes arrive hot and on time.
  
• Seasonal promotions: For Independence Day India, consider adding festive décor to your delivery packaging or walls to create a celebratory atmosphere. Seasonal sales, such as discounts for large orders during special occasions, can be the secret ingredient to a successful festive season.

• Customer loyalty: Keep your regulars coming back with special perks or discounts just for them. A little extra love during the holidays can go a long way in turning first-time customers into loyal fans.

Klub has proudly funded and supported the growth of over 650 brands including TagZ Foods, BerryLush, Neemli Naturals and SMOOR chocolates, across 45+ sectors. For partners who’ll celebrate your wins like our own and provide expert assistance every step of the way, join the Klub today.