Patron Community
Community is a moat - and it's now quantifiable
Brands have stopped thinking about their community just as top-of-the-funnel tactic, and now consider it as a long-term, bottom-of-the-funnel strategy.
techadmin
People & Culture
Queen's Gambit for Business: Truly great players think 20 moves ahead
Most decent chess players are trained to think at least 3-5 moves ahead. It is not easy: any 1 move you make, can have 2-3 practical responses by your opponent, and then those responses can each have 2-3 responses, and the number of options keeps going up dramatically.
Brands Corner
Revenue Based Financing - D2C's new BFF
RBF is a model which has the best features of debt and equity financing. It is growth financing where repayments are a percentage of revenues. Revenue based financing enables a company to share a fixed percentage of future revenues with an investor in exchange for capital.
Brands Corner
Can't raise funds unless you're building the next unicorn - and other myths D2C founders have
We've seen an unmissable knowledge gap: founders are either not aware of their financing options, or they're terribly confused, or the worst of all: they're plagued with misinformation about the process of raising capital.
Deep Dives
Should D2C brands in India sell on Amazon?
"Well, duh! Selling on Amazon increases my brand's visibility, and therefore sales volumes. Why shouldn't I?" While selling on Amazon helps brands boost sales, this comes at a cost.
Deep Dives
Market Validation: A founder's epochal milestone
How do founders get to a point where they can say, "okay, I think we're ready to translate this excellent idea into a real business now"?