faq
Frequenty Asked Questions
Revenue-based financing enables a company to share a percentage of future revenue with an investor in exchange for capital. Revenue linked payments, unlike fixed EMIs, are flexible and vary with the brand's revenue: going up for great-revenue periods and moderating for low-revenue periods.
It is an alternative investment model versus more conventional equity-based investments, such as venture capital and angel investing, as well as traditional debt financing.
| Klub RBF | Venture Capital & Private Equity | NBFC & Bank Debt | Venture Debt | |
|---|---|---|---|---|
|
Target Companies |
All consumer brands |
<1% (Innovative IP or exponential growth) |
Large scale, assets or profits |
<1% (Only VC & PE funded) |
|
Cost |
Medium |
High |
Medium to Low |
Medium |
|
Returns |
Revenue based payments |
Exit or liquidity event (M&A, IPO) |
Fixed EMI |
Fixed EMI and equity upside |
|
Dilution |
None |
High dilution, esp. at early stage |
No dilution |
Low dilution |
|
Control |
No loss of control |
Significant loss of control |
No loss of control |
VC/PE rounds lead to loss of control |
|
Time |
10-15 working days |
3-6 months |
5 days for new age fintech to months for banks |
3-6 weeks |
Flexible, skin-in-the-game financing: With
Klub, you pay more in good times, less in slow phases
Transparent pricing: With Klub, you have complete clarity on total amount to be repaid.
No hidden charges.
Better repayment structures: With Klub, payments grow as your revenues grow, giving you more
breathing space in early months
No equity dilution: With Klub, there is no equity dilution, and you retain complete
control on how your business is run
Seamless process: Managed by our in-house experts to give you a transparent financing
experience
Community and revenue opportunities: Klub’s patron network is a community of affluent investors who
contribute to your revenue & brand building
|
You're generating revenues Monthly revenues greater than Rs 10 Lakhs |
You're growing Promising month on month revenue growth |
You have good margins Businesses with gross margins higher than 50%, or EBITDA margins greater than 30%, are a good fit |
|
You have user love Do your users want to support you by providing financing? |
Your brand can do wonders with an engaged patron community A patron investor network can not only turbocharge financing, but also revenue growth and brand virality for the right brands. |
You have predictable unit economics The easier it is for us to assess how our investment will help you grow your revenues, the faster we fund! |
Klub offers three products to brands
Klub Blaze
Get funding of: ₹5 Lakhs - ₹1 Crore
- 3 to 9 months tenure
- Flexible repayments as a percentage of revenues
- Offered in partnership with NBFCs
- No hidden charges, repay 1.05x - 1.12x of funding amount, all-inclusive
Klub Gro
Get funding of: ₹25 Lakhs - ₹5 Crore
- 12 to 18 months tenure
- 1-10% revenue share
- Funded by Klub's patron investor network
- No hidden charges, repay 1.17x - 1.2x of funding amount, all-inclusive
Klub Aceler8
Get funding of: ₹50 Lakhs - ₹30 Crore
- 12 to 18 months tenure
- 1-10% revenue share
- Funded by Klub's SEBI registered fund
- No hidden charges, repay 1.17x - 1.2x of funding amount, all-inclusive
| Name of Scheme Launched Under Trust | Category of AIF | SEBI Registration Number | Fund Manager |
|---|---|---|---|
|
Karnation Fund I |
CAT II |
IN/AIF2/21-22/0951 |
Kalypso Partners LLP |
|
Ken Capital Fund I |
CAT II |
IN/AIF2/23-24/1421 |
Ken Asset Management Pvt. Ltd. |
We are currently focused on the following sectors:
Fashion, beauty & personal care, lifestyle & accessories
FMCG, health & wellness, food & beverage, cloud kitchens
Direct to consumer & subscription businesses, consumer apps & games
Klub invests in entities incorporated and operational in India. Within the country, most of our brands are based out of Bangalore, Delhi, Mumbai, Pune or Hyderabad. We are expanding to South East Asia soon!
Klub offers capital starting from Rs 5 Lakhs up to Rs 2 Crores. The exact amount is a function of your scale, business performance, and funding needs. For more details on our products, please check out our brand page.
Klub provides financing options ranging from 3 months to 18 months, based on your business performance, amount and use of funds. For more details on our products, please check out our brand page.
Klub allows brands to prepay and close the financing before the maturity date, if agreed upon return commitments are met. Please contact a Klub team member if you would like to understand more.
Our products have no impact on the equity ownership and board constitution of your company.
| Apply | Assessment | Funding | Repayment |
|---|---|---|---|
| Share your business and financial data securely | Our underwriting engine evaluates your brand and creates a term sheet | Confirm commercials and sign documentation to access financing | Pay via easy revenue shares, till your flat fee is paid off |
To get started, please share your information here
Patrons = Brand Super-fans
Our patron investors are affluent individuals who want to support brands they believe in. Klub enables you to turn your biggest believers into your investors.
Patron Community = Brand Building + Micro-Influencers
Patron community helps enhance the brand's image by sharing the brand in their communities.
Patron Benefits = Revenue Opportunities
Our patrons shift a significant share of their wallet to brands on Klub's platform by engaging through patron benefits.
Please note that Patrons as a source of capital is only available for Klub Gro customers.