faq

Frequenty Asked Questions

Revenue-based financing enables a company to share a percentage of future revenue with an investor in exchange for capital. Revenue linked payments, unlike fixed EMIs, are flexible and vary with the brand's revenue: going up for great-revenue periods and moderating for low-revenue periods.

It is an alternative investment model versus more conventional equity-based investments, such as venture capital and angel investing, as well as traditional debt financing.

Klub RBF Venture Capital & Private Equity NBFC & Bank Debt Venture Debt

Target Companies

All consumer brands

<1% (Innovative IP or exponential growth)

Large scale, assets or profits

<1% (Only VC & PE funded)

Cost

Medium

High

Medium to Low

Medium

Returns

Revenue based payments

Exit or liquidity event (M&A, IPO)

Fixed EMI

Fixed EMI and equity upside

Dilution

None

High dilution, esp. at early stage

No dilution

Low dilution

Control

No loss of control

Significant loss of control

No loss of control

VC/PE rounds lead to loss of control

Time

10-15 working days

3-6 months

5 days for new age fintech to months for banks

3-6 weeks

Flexible, skin-in-the-game financing: With Klub, you pay more in good times, less in slow phases

Transparent pricing: With Klub, you have complete clarity on total amount to be repaid. No hidden charges.

Better repayment structures: With Klub, payments grow as your revenues grow, giving you more breathing space in early months

No equity dilution: With Klub, there is no equity dilution, and you retain complete control on how your business is run

Seamless process: Managed by our in-house experts to give you a transparent financing experience

Community and revenue opportunities: Klub’s patron network is a community of affluent investors who contribute to your revenue & brand building

You're generating revenues

Monthly revenues greater than Rs 10 Lakhs

You're growing

Promising month on month revenue growth

You have good margins

Businesses with gross margins higher than 50%, or EBITDA margins greater than 30%, are a good fit

You have user love

Do your users want to support you by providing financing?

Your brand can do wonders with an engaged patron community

A patron investor network can not only turbocharge financing, but also revenue growth and brand virality for the right brands.

You have predictable unit economics

The easier it is for us to assess how our investment will help you grow your revenues, the faster we fund!

Klub offers three products to brands

Klub Blaze

Get funding of: ₹5 Lakhs - ₹1 Crore

  • 3 to 9 months tenure
  • Flexible repayments as a percentage of revenues
  • Offered in partnership with NBFCs
  • No hidden charges, repay 1.05x - 1.12x of funding amount, all-inclusive

Klub Gro

Get funding of: ₹25 Lakhs - ₹5 Crore

  • 12 to 18 months tenure
  • 1-10% revenue share
  • Funded by Klub's patron investor network
  • No hidden charges, repay 1.17x - 1.2x of funding amount, all-inclusive

Klub Aceler8

Get funding of: ₹50 Lakhs - ₹30 Crore

  • 12 to 18 months tenure
  • 1-10% revenue share
  • Funded by Klub's SEBI registered fund
  • No hidden charges, repay 1.17x - 1.2x of funding amount, all-inclusive

We are currently focused on the following sectors:

Fashion, beauty & personal care, lifestyle & accessories

FMCG, health & wellness, food & beverage, cloud kitchens

Direct to consumer & subscription businesses, consumer apps & games

Klub invests in entities incorporated and operational in India. Within the country, most of our brands are based out of Bangalore, Delhi, Mumbai, Pune or Hyderabad. We are expanding to South East Asia soon!

Klub offers capital starting from Rs 5 Lakhs up to Rs 2 Crores. The exact amount is a function of your scale, business performance, and funding needs. For more details on our products, please check out our brand page.

Klub provides financing options ranging from 3 months to 18 months, based on your business performance, amount and use of funds. For more details on our products, please check out our brand page.

Klub allows brands to prepay and close the financing before the maturity date, if agreed upon return commitments are met. Please contact a Klub team member if you would like to understand more.

Our products have no impact on the equity ownership and board constitution of your company.

Apply Assessment Funding Repayment
Share your business and financial data securely Our underwriting engine evaluates your brand and creates a term sheet Confirm commercials and sign documentation to access financing Pay via easy revenue shares, till your flat fee is paid off

To get started, please share your information here

Patrons = Brand Super-fans

Our patron investors are affluent individuals who want to support brands they believe in. Klub enables you to turn your biggest believers into your investors.

Patron Community = Brand Building + Micro-Influencers

Patron community helps enhance the brand's image by sharing the brand in their communities.

Patron Benefits = Revenue Opportunities

Our patrons shift a significant share of their wallet to brands on Klub's platform by engaging through patron benefits.

Please note that Patrons as a source of capital is only available for Klub Gro customers.