How to increase sales on Flipkart: 10 unbeatable seller hacks

As per recent news, Flipkart, one of the leading e-commerce platforms in India, has surpassed 1.4 Mn sellers on its platform ahead of its Big Billion Day Sale of 2023, registering a growth of 27% since 2022. 

While selling on Flipkart can be a lucrative and rewarding opportunity for online businesses, as it offers access to a large and diverse market and various tools and services to help sellers grow and succeed, it also comes with its challenges and competition, as sellers must compete with thousands of other sellers offering similar products and services. 

In such a scenario, how to increase sales on Flipkart and stand out? 

In our last two editions of the seller hacks for the online marketplaces, we talked about how the merchants can scale their businesses on Amazon and Myntra, giving sellers the most useful hacks to implement quickly. 

And if you’re looking to elevate your Amazon game as well, don’t miss our upcoming Amazon webinar on 23rd August, 2024. Packed with insights for both new and seasoned sellers, it’s your chance to gain an edge and maximize your sales potential.

In this blog post, we will share ten essential Flipkart seller hacks that can help you boost your visibility, conversion, and revenue on Flipkart. These hacks are based on the experiences of our portfolio brands and deep research, as well as the best practices and insights from Flipkart. 

Whether new or experienced, these hacks can help you take your online selling business to the next level. Now, let’s get started!

1. Optimise your product catalogue

Your product catalogue is your online storefront, and making a lasting impression is paramount. To captivate potential customers, consider the following strategies:

• Utilise high-quality images: Invest in professional product photography to create visually appealing displays that instil trust and attract customer interest. The quality of your pictures can significantly influence a buyer's decision-making process.
• Present multiple angles: Showcase your products from various angles to replicate an in-store experience. This approach helps customers gain a more comprehensive understanding of the product, reducing uncertainty. 

For example, the photos are high quality, taken from multiple angles and well as informative. 

• Craft detailed descriptions: Provide comprehensive and accurate product descriptions that inform and reassure customers. Detailed descriptions help customers make informed decisions, reducing the likelihood of returns and increasing customer satisfaction.
  
• Use relevant and specific keywords: Use precise keywords that describe your product features and benefits. For example, if you are selling a laptop, you can use keywords like “laptop”, “8GB RAM”, “Windows 10”, “touchscreen”, etc. Use the Flipkart Listing Quality Index tool to check your product listings' keyword density and relevance. The tool will suggest keywords to add or remove to improve your listing quality score.

For example, look at all the relevant keywords used in the title for a yoga mat. 

• Use the Flipkart Brand Pulse tool: It helps you get insights into your category's most popular and trending keywords and sub-categories. You can use these keywords to create ad campaigns and target customers looking for similar products.
  
• Use the Flipkart Keyword Targeting feature: This helps create product contextual ads (PCA) that display your products based on the keywords customers search for. You can choose from a list of suggested keywords or enter your own keywords to target your ads.
  
• Use the Flipkart Premium Catalogue Services: This will help elevate your product listings and set them apart from the competition. The service offers professional photography, video, content creation for your products, and enhanced visibility and discoverability on the Flipkart mobile app.

2. Embrace sales and promotions

Flipkart regularly organises events and promotions, such as Big Billion Days, Big Saving Days, and Flipkart Plus, to attract customers and boost sales. You can join these events and promotions by meeting the eligibility criteria and following the guidelines provided by Flipkart. You can check the details and requirements of each event and promotion on the Flipkart Seller Hub website or app. 

Sales and promotions are potent tools for boosting your sales:

• Seize sale periods: Plan your promotions during peak shopping seasons when Indian consumers are more inclined to purchase due to attractive discounts. On average, sellers experience a 2x growth during sale periods.
• Offer attractive discounts: All brands are on equal footing during sales, so ensure your discounts stand out. Entice customers with compelling deals to capture their attention and drive sales.

3. Set competitive prices: Utilise Flipkart's price recommendation tool

Leverage Flipkart's advanced pricing algorithm to determine optimal prices based on market trends and consumer insights. This tool can enhance your visibility and profitability by helping you align your pricing with customer expectations and market dynamics.

Use Flipkart’s commission fee calculator to estimate the net profit margin after deducting the commission fee and other charges from the selling price. The commission fee is a percentage-based fee that varies depending on the category under which your product is sold online on Flipkart. The calculator can help a seller to set a profitable and competitive price for your product and compare it with the competitors’ prices.

Stay competitive by regularly checking the prices of similar products from other sellers. Keeping your prices competitive can attract price-sensitive customers and stay relevant in your product category.

Use web scraping tools to extract price data from competitor websites. Web scraping tools are software applications that automatically collect data from any website. Some popular web scraping tools for price monitoring are Octoparse2, Mozenda, and Import.io. These tools can help a seller to get real-time and historical price data of competitors and analyse them using charts and reports.

4. Minimise quality returns

Quality returns can harm your reputation and increase operational costs. To reduce them, follow these best practices:

• Maintain accurate product descriptions: Ensure your product listings provide detailed and accurate information, including size, colour, material, and specifications. High-quality images are essential to help customers make informed decisions.
  
• Implement quality control: Rigorously inspect your products before shipping to prevent the shipment of defective items, which can lead to returns and dissatisfied customers.
  
• Optimal packaging: Use appropriate packaging materials to protect products during transit, especially for fragile items. The quality of your packaging can impact the customer experience.

• Label fragile items: Mark delicate items to alert handling teams and couriers, reducing the risk of damage during shipping.
• Source from reliable suppliers: Partner with trusted vendors to ensure quality raw materials, which can contribute to a better end product and fewer returns.
• Feedback analysis: Continuously review return reasons and customer feedback to identify areas for improvement and make necessary adjustments.

5. Expedite deliveries with 1-hour express working

Leverage Flipkart's 1-hour Express Working Service to expedite order deliveries, reducing customer cancellations due to extended waiting times and increasing the likelihood of repeat purchases.

You can also utilise FAssured by Flipkart. 

6. Leverage sponsored products

Consider utilising Flipkart's Sponsored Products feature to boost your product's visibility. Sponsored Products appear at the top of relevant search results, helping you reach a larger audience and increasing your chances of making a sale.

You can also use Flipkart Advertising to showcase your products to millions of Flipkart customers every day. You can choose from different ad formats, such as product listing ads, banner ads, and video ads, and target your audience based on their interests, preferences, and behaviour.

7. Diversify your product range

Expand your product offerings to cater to a broader range of customer preferences. By diversifying your product range, you can attract a wider audience and potentially increase your sales.

8. Encourage customer reviews

Here is how to increase reviews on Flipkart: encourage satisfied customers to leave positive reviews for your products. Positive reviews can build trust and confidence in your brand, leading to higher sales. Responding to customer reviews, both positive and negative, can also demonstrate your commitment to customer satisfaction.

You can request a review politely and professionally through the Flipkart seller dashboard or app. You can use the Flipkart Seller Support feature to send a personalised message to your customers after they receive their orders, asking them to share their experience and rate your product.

9. Optimise for mobile shopping

As many customers shop on mobile devices, ensure your product listings are mobile-friendly. Mobile optimisation improves the shopping experience, making it easier for customers to browse and purchase your products. 

Use the Flipkart Listing Quality Index tool to check and improve your listing quality score. The tool will suggest keywords, images, and other improvements that you can make to optimise your listings for mobile devices.

10. Participate in Flipkart's affiliate program

By enrolling in Flipkart's Affiliate Program, you can tap into a network of affiliate marketers who promote your products. You pay a commission only for successful sales generated through their referrals, making it a cost-effective way to drive additional sales.

Conclusion

Towards the end, we suggest updating yourself on e-commerce and industry trends. Adapting to changing market conditions and consumer preferences can give you an edge over competitors and help you make informed decisions to boost sales.

With these comprehensive strategies and additional tips, you can significantly improve your sales performance on Flipkart. By optimising your catalogue, leveraging sales, utilising pricing tools, and minimising quality returns, you'll be well on your way to success as a Flipkart seller. Adopt these practices and maintain a customer-centric focus to thrive in this dynamic e-commerce marketplace. Well, this is how to increase visibility on Flipkart.