Brands Corner
Amazon in 2020 added 1.5 lakh new sellers onto its marketplace. With the Indian DTC ecosystem migrating to Amazon, getting lost in a sea of similar products has become a real cause of concern. Klub recognises the importance of leveraging the immense customer base that Amazon has accumulated over
Brands Corner
Over the last decade, customers have started to gravitate towards purchases on installment. With increasing uncertainty of the markets, Sezzle’s payment option provides them an opportunity to own more without an immediate strain on their purse strings. While Klub’s pioneering product of Revenue Based Financing focuses on providing
Brands Corner
Every consumer brand spends precious time creating beautiful consumer products for its customer base hoping to create a loyal community. They strive to increase the number of customers that come back for their products and customer stickiness is one of the most important metrics to measure a brand’s growth
Brands Corner
Adyogi is a marketing automation software, which automates digital advertisements for businesses both big and small. AdYogi’s advanced algorithms ensure your ad spends have the maximum returns through smart ads. Their portfolio of brands have been growing exponentially and AdYogi currently works with 200+ brands across India. With brands
People & Culture
The culture set in the early days shapes the way the organisation will function for years to come - and the first 20 team members end up becoming the torchbearers of this culture.
Patron Community
Think of any leading consumer brand you know. Now imagine how great it would be to get a portion of this brand's revenues - Every. Single. Month! Here's how we enabled the win-win scenario.
Patron Community
Brands have stopped thinking about their community just as top-of-the-funnel tactic, and now consider it as a long-term, bottom-of-the-funnel strategy.
People & Culture
Most decent chess players are trained to think at least 3-5 moves ahead. It is not easy: any 1 move you make, can have 2-3 practical responses by your opponent, and then those responses can each have 2-3 responses, and the number of options keeps going up dramatically.
Brands Corner
RBF is a model which has the best features of debt and equity financing. It is growth financing where repayments are a percentage of revenues. Revenue based financing enables a company to share a fixed percentage of future revenues with an investor in exchange for capital.
Brands Corner
We've seen an unmissable knowledge gap: founders are either not aware of their financing options, or they're terribly confused, or the worst of all: they're plagued with misinformation about the process of raising capital.
Deep Dives
"Well, duh! Selling on Amazon increases my brand's visibility, and therefore sales volumes. Why shouldn't I?" While selling on Amazon helps brands boost sales, this comes at a cost.
Deep Dives
How do founders get to a point where they can say, "okay, I think we're ready to translate this excellent idea into a real business now"?