Shark Tales Week 5 | Entrepreneurship calls for Creativity and Conviction

“Getting featured on Shark Tank India 2 is my formal degree”, said 18-year-old entrepreneur Shreyaan Daga, co-founder of ed-tech startup OLL and one of the youngest pitchers on the 2nd season of Shark Tank India. Week 4 was all about the obvious entrepreneurial surge displayed by young entrepreneurs from the edges of India. More than 65 startups have already made pitches to sharks so far, while some of them received funding & many that did not.

Key takeaways from this week’s episodes are:

• Solving problems creatively gets expensive: Founders Neha Bajaj and Karen Saldanha wanted the sharks to ‘Dabble’ with their child-safe, toxin-free and development-friendly art products. Having inculcated ~10 products like colours, glue, finger paints, etc. in a bootstrapped business made it challenging for the brand to stabilise the price & reach profitability.
• Service industry shows promise beyond the organised portfolio: The tech-enabled platform of Broomees, which brands itself as "India's trusted homemakers," enables users to book chefs, babysitters, and housekeepers. Children's education, interest-free loans, feminine hygiene supplies, and the chance to make three times as much money are other perks provided to the help staff.
• Hair care segment remains a favorite: The pitch for a customised remedy to hair difficulties experienced by various hair types is presented by Ayush Varma's brand "Ravel." Ayush wants people to start using his products so they can have hassle-free hair care thanks to a blend that is sulphate and paraben-free. Anupam is drawn to this model, and unsurprisingly, they were able to strike a deal with him.

Episode 21

Brand 1
Cheesecake & Co.

Founders:

• Himanshu Gakhreja
• Shreya Agarwal

Ye inki expertise hai:

• 15+ varieties of cheesecake with kitchens in Delhi & Bangalore

The problem it solves:

• Eggless collection with undisclosed substitute for egg

Ask:

1 crore for 2% equity

Deal or No deal?

No deal

Brand 2
Dabble

Founders:

• Neha Bajaj
• Karen Saldanha

Ye inki expertise hai:

• Child safe toxin-free development friendly art products

The problem it solves:

• Easy to wipe materials & safe packaging to promote artistic development in children

Ask:

50 lakhs for 10% equity

Deal or no deal?

15L for 10% equity + 35 lakhs in debt from investor & mentor Aman Gupta

Brand 3
Cloud Tailor

Founders:

• Rudra Pratap
• Sushmita Lakkakula
• Mahesh Patel

Ye inki expertise hai:

• Tailored products made from custom designs uploaded by users on their website are delivered within 24 hours - 7 days

The problem it solves:

• Democratising designer fashion for the masses on the lines of what Lenskart

Ask:

1 crore for 1.4% equity

Deal or no deal?

No deal

Brand 4
Be Unic

Founders:

• Ashish Chopra
• Simmi Nanda
• Vishesh Chopra

Ye inki expertise hai:

• E-commerce platform for apparel & fashion accessories

The problem it solves:

• Platform run by LGBTQIA+ community with 26+ queer creators on board

Ask:

1 crore for 10% equity

Deal or no deal?

No deal

Episode 22

Brand 1
Broomies

Founders

• Saurav Kumar
• Niharika Jain
• Vaibhav Agrawal

Ye inki expertise hai:

• Branding themselves as “India’s trusted homemakers”, their tech-enabled platform helps people book cooks, babysitters and househelps.

The problem it solves:

• The company "Bromees" has transformed this area of employment into a protected place for housing assistance as well as they give them with job security, medical insurance, and other advantages. They did this by introducing their sourcing channels as online (worker apps) and offline (training centres).

Ask:

80 lakhs for 20% equity

Deal or no deal?

1 crore for 3% equity by Aman, Namita, Peyush

Brand 2
Ravel

Founders:

• Ayush Varma

Ye inki expertise hai:

• Customised hair care

The problem it solves:

• Sulphate & paraben-free mix for a hassle-free hair care experience

Ask:

75 lakhs for 2.5% equity

Deal or no deal?

Anupam invested 75 lakhs for 10% equity conditional to 7.5 lakhs profit for 2 months

Brand 3
Honey Veda

Founders:

• Hardik Joshi
• Kashyap Joshi

Ye inki expertise hai:

• Pure natural unprocessed honey

The problem it solves:

• Sustainable farming of honey with a mission to preserve bees

Ask:

75 lakhs for 7.5% equity

Deal or no deal?

Anupam & Vineeta invested 50 lakhs for 20% equity with 25 lakhs in debt at 12% interest

Episode 23

Brand 1
Padcare

Founders:

• Ajinkya Dhariya

Ye inki expertise hai:

• Padcare offers a method of managing menstrual hygiene and a respectful way to dispose of used pads. The "PadCare bin" is a disposable container that is decentralised and can hold hazardous waste for 30 days. After that, he discusses the first sanitary napkin disposal and recycling system based on 5D technology in India, known as "PadCareX," as well as a sanitary napkin vending machine for restrooms called "PadCare Vend."

The problem it solves:

• Despite the numerous cutting-edge solutions that are periodically being developed, disposing of sanitary napkins is a health and environmental hazard that still hasn't been resolved.

Ask:

Rs. 50 lakhs for 2% equity

Deal or no deal?

Rs. 1 crore for 4% equity for four Sharks together with Namita, Vineeta, Anupam and Peyush funding the entrepreneur's vision.

Brand 2
Swadeshi Blessings

Founders:

• Dattatreya Vyas
• Sunita Vyas
• Madhavi Paliwal

Ye inki expertise hai:

• A range of healthy cooking items made of clay by regional artisans. The handcrafted cookware and home décor brand have successfully distributed its products throughout India and exports to 25 other nations.

The problem it solves:

• Aiding rural art development & supporting local artisans

Ask:

Rs. 50 lakhs for 5% equity

Deal or no deal?

Rs. 25 lakhs for 5% equity and Rs. 25 lakhs debts at 12% interest from Vineeta and Namita

Brand 3
OLL - Online Live Learning

Founders:

• Shreyaan Daga

Ye inki expertise hai:

• Skill learning platform with courses ranging from art to technology and coding are providing children from grades 1-10 with skills through live interactive group classes certified by STEM and UNESCO.

The problem it solves:

• Encouraging youth in acquiring crucial skills for the twenty-first century

Ask:

Rs. 30 lakhs for 2% equity

Deal or no deal?

Rs. 30 lakhs for 5% equity from Peyush & Vineeta

Brand 4
Febris

Founders:

• Dr. Vishal Bajaj
• Girdhar Bajaj

Ye inki expertise hai:

• Medical lifestyle company that sells scrubs, hats, and other items made of vibrant, colourful fabric that is antibacterial, four ways elastic, breathable, and equipped with spill-proof technology.

The problem it solves:

• The founders highlighted the unpleasant gear worn by healthcare workers, which adds to the depressing atmosphere in hospitals

Ask:

Rs. 1 crore against 2.5% equity

Deal or no deal?

No Deal

Episode 24

Brand 1
GEEANI

Founders:

• Divyarajsingh Bihola
• Prajal Geeta Menon
• Anitha Panikar

Ye inki expertise hai:

• Compact and lightweight tractor weighing only 550 kg, smallest tractor in India

The problem it solves:

• The brand is on a mission to help increase the yields and aid farmers by reducing crop/soil damage due to heavy duty tractors

Ask:

Rs. 75 lakhs against 7.5% equity

Deal or No Deal?

Aman, Anupam and Vineeta invested through a joint deal of Rs. 1 crore for 10% equity

Brand 2
Amore

Founders:

• Yasser Ali
• Nayyar Hussain

Ye inki expertise hai:

• Affordable range of 100% vegetarian premium gelato with vegan options too

The problem it solves:

• Populariisng Italian gelato in India to make it a substitute for ice creams and frozen desserts

Ask:

Rs. 75 lakhs against 4% equity

Deal or No Deal?

Anupam invested Rs. 75 lakhs for 7.5% equity conditional to ‘Amore’ achieving sales of Rs. 80 lakhs per month by March 2023.

Brand 3
Leafy Affair

Founders:

• Supriya Donthi

Ye inki expertise hai:

• India’s first floral jewellery and stationery brand which has even sought celebrity clients like Ranveer Singh.

The problem it solves:

• Bringing nature close to our lives through preserved jewellery

Ask:

Rs. 50 lakhs for 2.5% equity

Deal or No Deal?

No deal

Episode 25

Brand 1
Scrap Uncle

Founders:

• Mukul Chhabra

Ye inki expertise hai:

• In addition to providing the highest value for your scrap, Scrap Uncle is a certified and trained representative who weighs it with 100% accuracy and then automatically sends it for recycling.

The problem it solves:

• To organise the segment of scrap management and waste recycling

Ask:

Rs. 60 lakhs for 3% equity

Deal or No Deal?

Scrap Uncle secured a deal from Amit who pitched in Rs. 60 lakhs for 5% equity

Brand 2
Sharma ji ka Atta

Founders:

• Pranav Sharma
• Sangeeta Sharma

Ye inki expertise hai:

• 40 varieties of flour from Pune with a nutritionist on board, who helps them keep up with the nutritional value of the product while also maintaining the personalised demands of the customers

The problem it solves:

• Packaged flour is majorly processed and unhealthy for regular consumption hence a healthy alternative is needed

Ask:

Rs. 40 lakhs for 10% equity

Deal or No Deal?

Anupam offered Rs. 40 lakh for 20% equity and the brand accepted

Brand 3
Manetain

Founders:

• Hinshara Habeeb
• Yuba Khan Aga

Ye inki expertise hai:

• One stop solution for curly hair problems

The problem it solves:

• Focused product portfolio for upkeep & maintenance of curly hair

Ask:

Rs. 75 lakhs for 7.5% equity

Deal or No Deal?

Aman offered Rs. 75 lakhs for 10% equity, with the standing conditions that they will improve their brand’s setup and bring in a personnel that can stand alongside them as the CMO/ co-founder and help them take the brand ahead.

klub's conclusion

The emergence of the entrepreneurial spirit in every industry is encouraging. Who would have believed that a product like atta would make an appearance of the show? With its innovative branding and standardisation strategy, "OLL" aims to disrupt edtech & skill education industry. On the other side, "GEEANI" shows that technology can uplift sectors often ignored for their crude needs.

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