Why did Jaipur Watch Company choose funding without equity dilution?

Jaipur Watch Company is India’s first micro luxury watch brand. It primarily makes watches inspired by antique coins, stamps, and other historically significant Indian elements. The company is also the first Indian brand to launch a 3D-printed watch, turning Raja Ravi Varma’s works into wearable art. 

Gaurav Mehta started Jaipur Watch Company in 2013. The company's watches are retailed through its website, marketplaces like Tata Cliq Luxury and Nykaa Luxe and many Taj Kazanas and Oberoi Treasuries across India. 

Its watches in its Pret collection range from INR 20,000 to INR 55,000, while its bespoke collection, which includes made-to-order gold pieces, is priced between INR 150,000 and INR 2,400,000.

It has a coveted clientele—its watches are donned by Prime Minister Narendra Modi, actors Amitabh Bachchan, Vidya Balan, and Rana Daggubati, and cricketers Rahul Dravid, Yuvraj Singh and KL Rahul.

How did Klub help? 

Jaipur Watch Company secured INR  1.35 Crores from Klub for its ecommerce inventory financing and thus offer even more stunning timepieces to its target audience. 

Here is what Gaurav Mehta, founder of the Jaipur Watch Company says about his enriching experience working with and fundraising through Klub.

“I know Klub through its founder, Anurakt Jain. Initially, I was reluctant to try Revenue Based Financing because I thought it was a new concept in India, but later, I realised the importance of RBF and how beneficial it could be for any business in India. 

In the early stages of your business, you feel that equity is easy. But in the later stages, you realise that equity is costly, and I regret the dilutions I made in the early stages of my business. I could have raised money through a source like Klub. I found it very effective, efficient, and quick money. You must weigh in the pros and cons of debt vs equity financing every time you raise money for your business.”

For scalability, Jaipur Watch Company plans to introduce instant bespoke watches, offering customised watches in just fifteen minutes through its stores. Gaurav Mehta has an unwavering vision for his company, which is to elevate it globally and make it the epitome of aspiration. His passion and drive make him determined to realise this goal and bring the world a truly exceptional timepiece.