Are you inspired by the emotional ad campaigns dominating established brands' marketing landscapes? Are you planning to emulate them for your consumer brand? If so, understanding how advertising must evolve along your brand's lifecycle is crucial for making impactful marketing decisions. This blog post will explore the
Startup Mahakumbh, the much-anticipated congregation of India's startup events, recently unfolded its brilliance from 18th to 20th March in New Delhi. With over 2,000 startup company, 1,000 investors, 100 unicorns, 300 incubators and accelerators, 3,000 delegates, and 50,000 business visitors in attendance, Startup Mahakumbh
If you are a founder of a digital consumer brand, you would agree that the combination of creativity and strategy has become the hallmark of success in the startup world. This fusion sets the stage for new-age digital companies to carve their niche amidst fierce competition, much like top cricketers
Life for any adult is not a bed of roses, but for an entrepreneur, it is a high-velocity roller coaster ride. The fundamental essence of startups is that they are always in flux and subject to change. For founders in such a dynamic landscape, small wins could send them over
Marketing campaigns are the lifeblood of businesses, as they help organisations reach their target audience, drive brand awareness and, ultimately, sales and revenue. At the same time, measuring the success of a marketing campaign is crucial to determine the ROI and make data-driven decisions for future campaigns. However, the metrics
eFeed, a precision animal management & nutrition company, has announced that it has raised INR 1 crore from Revenue Based Financing company, Klub and has had an impressive 10x financial growth in 2023 by selling their innovative life cycle based nutrition products. The company targets INR 100 crores in annual
As the founder of a D2C personal care business, you've likely encountered numerous challenges in differentiating and expanding your brand in a market crowded with established FMCG giants and emerging D2C companies. The challenges span a broad spectrum, encompassing decisions on which demographic to target, the strategic choice
As a consumer business owner in the early stages of growth, you know just how crucial it is to acquire new customers and keep them engaged with targeted marketing campaigns. But to make those campaigns a success, you need a team of creative experts who can help you build your
Everyone loves feeling cherished, especially on Valentine's Day. For us at Klub, it's about celebrating local consumer businesses by being their growth partner in their entrepreneurial journeys. It's about making them feel special and spreading the word about these thriving businesses. So here are
The Indian D2C landscape is booming, driven by tech-savvy consumers and a vibrant startup ecosystem. However, standing out in this crowded market requires more than just trendy products and social media buzz. Brands need to deliver exceptional customer experiences (CX) that build loyalty and advocacy. That's where Artificial
Klub, India’s largest platform for Revenue Based Financing (RBF) announced its expansion to the Middle East. Klub has received the relevant permission (Category 3C) to manage private credit funds under the newly instituted credit fund regime by the Financial Services Regulatory Authority (FSRA), Abu Dhabi Global Markets (ADGM). This
As is customary each year, the current Finance Minister of India, Nirmala Sitharaman, has disclosed the interim budget for the fiscal year 2024. While the budget resonates across various industries in India, in this blog we navigate several ways in which D2C brands in the country may experience repercussions. The
Quick commerce (QC) is the new buzzword in the world of e-commerce. With the rise of on-demand delivery services, especially in the hustle and bustle of metropolitan cities like Bengaluru, Mumbai, Delhi NCR, Kolkata, and others, these platforms promise to deliver products to customers within minutes. As a result, consumer
Are you an entrepreneur in the early stages of building your startup? Have you nailed your product-market fit and are trying to determine the best go-to-market strategy? Or are you already running an online D2C business and looking forward to expanding your retail presence through multi-brand outlets or mom-and-pop stores?
Week 2 for Shark Tank India, and we have some incredible pitches lined up! Here are the brands that got featured in Shark Tank India Season 3 Episode 6
Following the bustling sales driven by Black Friday and Singles' Week, retailers now face a slowdown in the supply chain. The upcoming Chinese New Year, also known as Lunar New Year, is a 15-day celebration observed in China and by Chinese communities globally. What is it you ask? Read